Belize Tourism Board Wraps Up Successful Roadshows in Canada and Europe

The Belize Tourism Board (BTB) is excited to announce the successful completion of two major roadshows in Canada and Europe, aimed at promoting Belize as a premier travel destination to the global market. These high-impact events, held between September 10 and 21, 2024, connected Belizean tourism stakeholders with top travel professionals, generating significant interest and valuable business opportunities for the local tourism industry.

Canada Roadshow 2024

The roadshow began in Calgary at the Travel Marketplace on September 10-11, where representatives from the Belize Hotel Association, Table Rock Lodge, Azure Resort, The Belize Collection, and the Belize Tourism Board engaged with leading travel advisors. Through a series of networking sessions, participants were introduced to Belize’s unique tourism offerings and engaged in discussions led by industry experts.

The delegation then traveled to Toronto on September 12th to participate in the ACTA Conference, further strengthening relationships with key Canadian travel agents. With a strong presence and engaging discussions, the Belize delegation generated substantial interest and potential bookings for the destination.

A standout feature of the Canada Roadshow was the Virtual Reality (VR) experience, which transported visitors to the Belize Barrier Reef, the largest living reef in the northern hemisphere. This immersive experience was a hit, deeply moving attendees with its breathtaking beauty. Some visitors even experienced emotional reactions during the virtual dive, making it one of the most memorable aspects of the roadshow.

European Roadshow 2024

Following the success in Canada, the European Roadshow brought Belize to the forefront in Frankfurt, Paris, and London from September 17-19, 2024. The Belize delegation, including representatives from Table Rock Jungle Lodge, Tropic Air, Belizean Travel, the Belize Hotel Association, and the Belize Tourism Board, participated in high-energy speed networking sessions, presentations, media meetings, and unique rum cocktail masterclasses to showcase Belize’s rich cultural heritage and stunning natural beauty.

These events sparked excitement within the European travel market. They established strong relationships with product managers and travel agents, paving the way for future business opportunities and bookings for Belizean properties.

What’s next?

The next stop for our roadshows will be in the U.S., where the delegation will visit Atlanta, Baltimore, Los Angeles, and Chicago from September 30 to October 4, 2024.

The BTB remains committed to promoting Belize across the globe, ensuring continued growth and success for the local tourism industry. Stakeholders are encouraged to stay engaged and participate in future BTB-led events to capitalize on these outstanding opportunities to showcase their properties and services.

For more information on participating in future BTB roadshows or other travel trade efforts, please get in touch with the Belize Tourism Board at [email protected].